My Dearest Amies,
Starting a business from the ground up — especially one that was new to me (food service) — was daunting, exhausting, exhilarating, interesting, and complex. Building a following and building a team (I have the best) does not happen overnight, and in the beginning not having either in place left many unknowns.
But I believe so strongly in our mission and that we are truly filling a need in our community. There is so much manufactured food that many people don’t understand or know what real tastes like. At AMIE Bakery, we do something that many places don’t.
We use whole ingredients. We crack every egg. We make all our fillings. We zest and juice our citrus to make the best fruit curds. While this costs more and is labor intensive, we think it’s worth it.
Fortunately, my persistence has not gone unnoticed. This past year, we were named Best Bakery by Cape Cod magazine in our seventh month of operation. We’ve also been featured in Cape Cod magazine’s Food and Restaurant section, Edible Cape Cod, Cape Cod Times, the Barnstable Patriot, and this March our AMIE Academie will be featured in Cape Cod Home magazine. The growth of our following on social media has also been exciting as we’ve recently gained a global following. In fact, we’ve already had a few international orders.
These victories have not come without challenges — some of which have been the most difficult I’ve ever faced. One is something I’ve always known. There are no shortcuts and to produce a quality product day after day requires integrity, commitment, and consistency.
I’ve seen this mantra trickle down to every aspect of running my small business. For example, when I opened our storefront, a case of eggs was $19.95 for 15 dozen. They have been as high as $45 and are now in the $30-35 range. Since we use whole eggs in our recipes—no liquid eggs which have preservatives—this impacts our bottom line. However, it is important to me to remain true to our mission.
To get to where I am today would have been impossible without the support of some very key folks.
First, I need to thank my staff. Your business is only as good as your people and I value them—not only are they great people, but also loyal and dedicated to our mission. Without them, the bakery’s success would not be possible.
Of course, no business can remain viable without customers. I am grateful to the countless number of people who have gone out of their way to personally thank me for having the bakery in town and complimenting us on our baked goods, our décor, and the service they receive from the staff. I consider it the community kitchen and the space itself has a storied past so it’s an honor to be part of Osterville’s history now. We have worked tirelessly to promote not only the bakery but also make sure that we promote Osterville—it’s a great village with lots of charm and beautiful stores and eateries.
Lastly, I am grateful to my family and friends—it was a long process from vision to reality and I have made many sacrifices along with hard work. There will always be naysayers when you have a dream, but if you stay steadfast in what you want and work hard, you can do anything.
As we move into the new year, my hope is to expand our AMIE Academie. Teaching is my other passion and it’s nice to blend my passion for baking and teaching. I am looking forward to 2016 and for another year of learning, love, and lots and lots of flour.
Have a wonderful new year! We’ll see you soon!
With love,
Amie
